If you sign up one new patient today, how much money will they bring into your practice?
Now I am NOT asking about their first visit. I’m asking you to think - on average - the total value once you factor in ALL their visits.
Is it $500? $1,000? Perhaps $1,500?
Maybe $5,000 and beyond that, which is the case for some of our cosmetic surgery patients.
Then think about the value of each patient when they know, like and trust you. Which means they start referring to their friends.
Their family.
Their work colleagues.
Well, potentially speaking, each patient is worth double and triple yet again, right?
Granted, you didn’t enter your own practice to become rich - though that helps :)
Just like me, you got into practice to help people. And that’s a great thing. But when it’s YOUR practice, we have other responsibilities… and they centre around: